EXPERIENCE

Director of Marketing

Vertical Beverage Group

May 2024 to Present

Fishbowl Spirits, LLC

December 2022 to May 2024

Curate and cultivate events portfolio that demonstrates stewardship of resources and alignment with brand goals through the research, coordination, and execution of events reaching more than 290,000 consumers in one year
Negotiate contracts for carefully selected events and sponsorships to boost new customer awareness in target markets and continuously grow established local brand loyalty through sound financial investments
Boosted event, case, and consumer counts by more than 70% in one year through the development, formalization, and integration of a new event and consumer strategy
Spearhead development and management of event logistics strategy including location and usage of signage, branding, activations, proper staffing, and signature cocktail creation
Orchestrate creation, implementation, and evaluation of system and incentives for purchase of liquor at events through online retailer where permitted and system to drive retail sales outside of events elsewhere
Further the brand by overseeing of charity involvement and providing excellent hospitality to partners and clients

Customer Success Manager (October 2020 to April 2022)

Textedly

April 2022 to December 2022

Design, develop, and implement White Glove Experience for premium customers, creating methods and standards to measure success
Revived and maximized processes to reduce churn and increase success metric accuracy and visibility in collaboration with team
Enhance customer and staff experience through identifying, productionalizing, and updating organization on innovative solutions
Develop and coach new hires while serving as subject matter expert to all levels of the organization on the platform

Auburn University Campus Recreation

August 2018 to May 2020

Contributed to creative direction and content strategy for 30,000-member recreation and wellness center
Served as an editor and writer for BeWellAuburn.com, a blog with 192,000+ unique readers
Mentored and managed student employees in social media strategy, photography and videography, graphic design, blogging, and experiential marketing
Wrote and oversaw social teams that wrote original, organic, and promotional content for social platforms

Ovation Global DMC

Summer 2019

Demonstrated intercultural communication skills by collaborating daily with Spanish-speaking coworkers
Curated posts specifically to an international brand to be translated into multiple languages
Instituted a social media marketing plan across Facebook, Instagram, and Twitter

Marriott Vacation Club

Summer 2018

Developed a social media strategy for Marriott Vacation Club's social media channel as part of a corporate competition which earned 2nd place
Developed relationships and customer service standards while interacting with clients from different backgrounds and cultural experiences
Provided flexibility and customer service through a variety of tasks in a results-oriented environment

B.S. Marketing

Auburn University

May 2020

Current MBA Candidate at Auburn University