With my tech-based background, I was able to create, guide, and run Boba POPS SMS campaigns. Alcohol is new to the SMS space, so I am guiding Boba POPS to be an industry leader.
This is the first in three messages in a conditional welcome flow. This flow has seen a 7.1% conversion rate, higher than industry average.
Not only are flows a powerful tool, but holiday-specific campaigns can speak to your audience at the right moment for a conversion.